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Mercuri Global | Sales Training, Consulting & Research +46 8 705 29 00 Toggle navigation Global Skip to content Sales Training Sales Training Integrated Learning Experience Training Concepts Digital Learning Paths Toggle Sales Training Whether it’s digital, personalized or instructor led training – we create advanced innovative learning solutions, specifically tailored to your needs. Read more Toggle Sales Consulting Sales Consulting Sales Management Sales Strategy Sales Process Change Management Toggle Sales Consulting We support you in execution and coach across teams and borders- helping you to align sales and the new way of working across the whole organization. Read more Toggle Research Insights Insights Videos Whitepapers Blog Podcast Toggle Toggle News News Sales Business Management Toggle Toggle Success Stories About Contact +46 8 705 29 00 Global Toggle navigation September 8 | 3 min read Campari & Mercuri International Mercuri’s training approach has revolutionised the way that Campari applies training in terms of both format and scale, with the digital learning path opening up possibilities to reach a much wider audience. Read more See all Success stories July 1 | 4 min read Fighting a war on two fronts – why some of Key Account Management’s biggest battles are internal Most people think that the biggest challenge for a Key Account Manager is the need to understand their account but is this all that is needed? Read more See all Insights June 30 | 5 min read “I’m not on holiday – I’m strategically preparing for work…” Why taking time off could be the best career decision you ever made. Read more See all Insights June 29 | 1 min read Sales Boost Episode 4. Sales management matters In the first of three conversations, we take a high level look at the importance of sales management - what it is and why it is so crucial to sustainable, long-term business development. Read more See all Insights May 19 | 3 min read Mercuri International Research launching The Sales Conference 2021 “The Future State of Sales” The Sales Conference focuses on the latest trends and insights into the future of sales and marketing, offering unique opportunity to engage with the industry’s key decision makers. Read more See all Articles April 8 | 2 min read Mercuri International Group named to 2021 Training Industry Top 20™ Sales Training and Enablement Companies List Training Industry today announced its selections for the 2021 Top Training Companies™ lists for the sales training and enablement sector Read more See all Articles Sales excellence Enable sales excellence by transforming your organizations and empowering your people to reach their full potential. Grow your business Customization By assessing your needs we create the perfect training program to meet your challenges, on both an individual, organizational and industry level. Read more Global Reach We coach across teams and borders - helping you to align sales across the whole organization. Read more Digital Learning Center We bring learning to where your employees are, with engaging formats and the most relevant content, anywhere, anytime and on any device. Read more News and insights See all Success stories See all Articles See all Insights September 13 | 1 min read Sales Boost Episode 9: Paradigm shift Customer centric sales is nothing new, but do we think the same way about training? Read more September 13 | 1 min read Sales Boost Episode 8: Real world skills Upskilling and reskilling are an essential part of preparing the workforce for tomorrow’s challenges. But how do we put them into practice? Read more September 13 | 1 min read Sales Boost Episode 7. Ready for tomorrow? With technological and social disruptors changing the way we work, how can upskilling and reskilling prepare the workforce for the future? We speak to industry expert Jenny Rahm about this most business-critical of issues. Read more September 8 | 3 min read Campari & Mercuri International Mercuri’s training approach has revolutionised the way that Campari applies training in terms of both format and scale, with the digital learning path opening up possibilities to reach a much wider audience. Read more July 1 | 4 min read Fighting a war on two fronts – why some of Key Account Management’s biggest battles are internal Most people think that the biggest challenge for a Key Account Manager is the need to understand their account but is this all that is needed? Read more June 30 | 5 min read “I’m not on holiday – I’m strategically preparing for work…” Why taking time off could be the best career decision you ever made. Read more June 29 | 1 min read Sales Boost Episode 6. Future proof sales? We conclude our series of three conversations with Markus Ejenäs with a look at the future of sales management. Read more June 29 | 1 min read Sales Boost Episode 5. Managing growth In the second of three conversations, we look in greater detail at great sales management technique and examine the role of sales managers in contributing to real business growth. Read more June 29 | 1 min read Sales Boost Episode 4. Sales management matters In the first of three conversations, we take a high level look at the importance of sales management – what it is and why it is so crucial to sustainable, long-term business development. Read more All Success stories All Articles All Insights THE PATH TO KAM SUCCESS GETTING PERSONAL IN A REMOTE WORLD The world of Key Account Management is constantly evolving - are you up to speed? LEARN MORE Our Learning Approach Our learning solutions are designed to follow the natural adult learning process. Help raise awareness Help improve skills Help people practice Help people succeed Help raise awareness Help raise awareness In a process of change, it is crucial to first create the awareness of the current status and to motivate people to change by helping them understand the benefits: the WHY. To stimulate the ambition and desire to reach the next level, we typically use inspirational videos, initial reflections and self-assessments. Our Learning Approach Why Self-assessment Video Help improve skills Help improve skills After becoming aware of the expected change, people need to know WHAT are the competence gaps, what skills they need to improve. Our Learning Approach What Improve Skills Help people practice Help people practice Once there is a full understanding of the learning needs, people have to see HOW to improve these skills in practice. This is where relevant, operational training comes in: what to do, how to do it, through role plays, scenarios and practice. Our Learning Approach How Training Practice Help people succeed Help people succeed Change is a long-term process, so it is crucial to follow-up and monitor step by step how people are implementing what they’ve learnt in their daily job. To ensure the retention of new behaviours, it’s important to highlight the achievements and celebrate the success. At this stage, managers have a crucial role, with support from implementation activities and constant inputs and calls to action. Our Learning Approach Success Support Actions ”MAKING A REAL BUSINESS DIFFERENCE - We have been working with Mercuri globally for the last three years developing, delivering and measuring the business impact of the NegGOtiate2WIN training program. Using Mercuri’s core concepts as the basis, we have adapted and tailored the practice elements, role plays and simulated situations, to be 100% applicable throughout the business, sectors, countries and cultures. Working this way has also enabled the program to resonate across the full spectrum of our global sales organisation from Key Account Directors to new starters in the sales teams. We are delighted to announce that this has been one of our award-winning programs. ” SAP ”Philips Healthcare has selected Mercuri International in cooperation with Crossknowledge as partner to design and deploy blended learning training solutions for s...